Federal-Mogul Motorparts Announces Partnership With M1 Concourse

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Federal-Mogul Motorparts Announces Partnership With M1 Concourse

The automotive performance track will be launched under the iconic Champion auto parts brand through this new sponsorship agreement. M1 Concourse is a $40 million-plus development being built on an 87-acre former General Motors plant site in Pontiac, Mich.

Counterman Staff
By Counterman Staff
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SOUTHFIELD, Mich. — Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., and M1 Concourse, Michigan’s highly anticipated automotive enthusiast destination, have announced they have forged a robust partnership that has resulted in Champion becoming the official sponsor of a new, state-of-the-art, 1.5 mile automotive performance track in Pontiac, Mich.

M1 Concourse is a $40 million-plus development being built on an 87-acre former General Motors plant site in Pontiac, Mich. The development will include a private community of more than 250 private garages, a 1.5-mile performance track and a public experiential restaurant and retail destination. The new performance track will be utilized for a variety of purposes. Most notably, it will available to the automotive industry for testing, training and marketing events. M1 Concourse will also offer a multitude of events open to the public, including driving schools, open track days, autocross and more. Owners of the Private Garages at M1 Concourse will have track access through the M1 Motorsports Club.

For more than 100 years, Champion has been one of the most trusted and recognizable aftermarket brands in the world. The iconic red-and-black bowtie logo is a familiar symbol of authenticity and quality for racing fans and millions of other auto enthusiasts and consumers. Champion is one of more than 20 brands offered by Federal-Mogul Motorparts, which provides parts and components for virtually every vehicle, both modern and vintage.

The Champion brand has a storied legacy of success in motorsports. Champion spark plugs have powered numerous NASCAR champions and amassed more than 400 wins in Formula 1 racing.

“Champion is a race-bred brand that has earned its place on tracks all over the world,” said Laura Soave, chief marketing and communications officer, Federal-Mogul Motorparts. “Iconic tracks such as Indianapolis, Talladega, Daytona, Nurburgring, Suzuka, Monaco and more have all served as proving grounds for the Champion brand. Those tracks, along with countless other venues, have tested our innovations and validated our products. We feel that M1 Concourse, and its dedication to automotive enthusiasts, is a perfect fit for Champion.”

“We are thrilled to welcome Federal-Mogul Motorparts as a partner in our efforts to bring excitement to the automotive enthusiast community here in southeast Michigan,” said Brad Oleshansky, founder and CEO, M1 Concourse. “Racers and car fanatics the world over know Champion products very well, and the brand is synonymous with high performance and winning. We look forward to a long, successful relationship with Federal-Mogul Motorparts.”

For more information about M1 Concourse, please visit www.m1concourse.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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