Federated 400 NASCAR Sprint Cup Race Set For Sept. 6 At Richmond International Raceway

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Federated 400 NASCAR Sprint Cup Race Set For Sept. 6 At Richmond International Raceway

The "One Last Race to Make the Chase" to be televised by ABC.

Counterman Staff
By Counterman Staff
Published:

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STAUNTON, Va. — For the third consecutive year, Federated will sponsor the Federated Auto Parts 400 NASCAR Sprint Cup Series race at the Richmond International Raceway (RIR). This year’s Federated 400, the “One Last Race to Make the Chase,” is scheduled for Saturday, Sept. 6 at 7:30 p.m. EST. The race will be televised nationally on ABC-TV.

Last year, over 2,000 Federated members and customers joined a near capacity crowd at RIR to witness Carl Edwards capture the checkered flag at the Federated 400. In addition, over five million television viewers watched the race on ABC.

“Our members and vendor partners have embraced our race sponsorship,” said J.R. Bishop, director of motorsports and event marketing for Federated Auto Parts. “Not only is it an exciting weekend of racing and hospitality, but the feedback we have received from our members and suppliers is that a lot of business gets done during race weekend. Our vendor expo held at the track on race day is a big hit and this year several of our vendors are conducting their own ‘Suite Deal’ promotions where winners will get a chance to watch the Federated 400 from a luxury suite at the track.”

NASCAR legend and longtime Federated spokesperson Kenny Schrader will be on hand the entire weekend and will join the “Suite Deal” winners at the race. Schrader will also conduct a driving experience at the RIR the day after the race for several lucky contest winners.

“RIR’s long-term partnership with Federated Auto Parts is one of the best in all of NASCAR,” said Dennis Bickmeier, president of the Richmond International Raceway. “Not only does Federated entitle one of the most prestigious events on the schedule – the final race before the Chase for the NASCAR Sprint Cup – but they also activate like no other sponsor in the sport. With hundreds of Federated members and customers enjoying The Midway, hospitality pavilion, pit road, and grandstands, you can’t walk very far without seeing the famous orange and blue associated with Federated. We’re looking forward to many more years of having them on board as one of our best and most visible partners in the RIR family.”

About Federated
Federated Auto Parts, headquartered in Staunton, Virginia, is one of the largest auto parts distribution and marketing organizations in North America.  Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology.

For more information, visit www.federatedautoparts.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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