Federated Dirt Track Team Goes Pink In October

Federated Dirt Track Team Goes Pink In October

Kenny Schrader raising awareness, funds for breast cancer research.


STAUNTON, Va. – The Federated Auto Parts dirt track racing team has gone pink this October in recognition of National Breast Cancer Awareness Month. The Federated dirt track car, driven by Federated spokesperson Kenny Schrader, features a special pink design for its races during the month of October.

119499federated_00000069271“It is a privilege to partner with Kenny Schrader and his race team for this extremely worthwhile cause,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “Kenny does a great job helping raise awareness and funds for breast cancer research, and we are honored to help play a part in his efforts.”

Schrader is driving the No. 9 Federated dirt modified car sporting the special pink scheme in races throughout the Midwest during the month of October. In addition, Schrader has “Goin’ Pink” merchandiseavailable online and at his races.

In memory of Schrader family friend Lisa Meloni, who passed away from breast cancer in September 2011, the Schrader Racing team will place pink ribbons on the No. 32 FAS Lane Ford that Schrader will drive in the NASCAR Sprint Cup race on Oct. 27 at Martinsville (Va.) Speedway. The pink ribbons can be purchased for $10 each and all proceeds will benefit the Breast Health Center at Carolina Medical Center Northeast in Concord, N.C. To purchase a ribbon, visithttp://givenortheastfoundation.org/donate.

You May Also Like

Schaeffler Recognized as a GM 2023 Top Global Supplier

This is the fourth time Schaeffler has been honored with this award.

Schaeffler announced it was recently recognized as a top global supplier of 2023 by General Motors during the automaker’s annual Supplier of the Year event in Miami, Florida. This is the fourth time Schaeffler has been honored with this award.

Emphasizing shared values between GM and global suppliers, the rigorous selection process distinguishes those who align closely with GM’s principles, Schaeffler said. These values, rooted in performance, innovation, cultural alignment, and commitment to GM’s ambitious goals, serve as the foundation of the selection criteria.

What’s Next For Aftermarket Distribution?

Despite ongoing consolidation, experts say there is still a viable future for independent distributors.

Schaeffler, ATSG Partner to Support Technical Education

Schaeffler will provide ATSG members with ongoing education and technical resources.

What the Future Holds for the Aftermarket at AAPEX 2024

Attending AAPEX provides automotive professionals with the latest insights and innovations from industry leaders.

Schaeffler Releases TorCon 6L80 Torque Converter

The LuK TorCon 6L80 is “the only all-new, never remanufactured torque converter available in the aftermarket,” Schaeffler said.

Other Posts

Advance Announces Merchandising Leadership Changes

Bruce Starnes, new executive vice president, chief merchant, takes over for the retiring Ken Bush.

LKQ Publishes Global Sustainability Report

LKQ’s reports efforts to drive sustainable success for customers, employees and local communities.

5 Minutes With: Matt Crumpton, NAPA

Crumpton is director of program development for Auto Care/AAA/Autotech at NAPA.

Keynote Speaker Announced for AAPEX 2024

Erin Andrews will present the Keynote Breakfast address at AAPEX 2024.