Ford Relaunches FordParts.com For Online Parts Buying

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Ford Relaunches FordParts.com For Online Parts Buying

The redesigned site offers a customizable experience based on specific needs to get the job done, the company says.

Counterman Staff
By Counterman Staff
Published:

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Fleet customers, technicians and do-it-yourselfers have a new “go-to” tool for ordering parts in the newly relaunched FordParts.com, according to the automaker.

“The site is fast, smart and offers a customizable experience when ordering Ford parts, Motorcraft and Ford and Lincoln accessories,” Ford said.

Users will discover a site that is specifically designed to make ordering Ford parts, Motorcraft and Ford and Lincoln accessories quicker and less complicated, according to the automaker. Parts are searchable by VIN, YMM, keyword and part number.

The parts-ordering process is customized for users’ specific needs. A prompt on the homepage asks users to identify themselves for a more personalized user experience based on their customer type.

Fleet customers will be able to upload and save a list of VINs to search, with true VIN filtering from the OEM using specific nicknames chosen by the user. All customers will be able to take advantage of live chat – “with agents available to proactively help them find the right part, track orders and more,” Ford said.

Site features include:

  • Optimized for mobile and tablet viewing
  • More detailed product descriptions, high-quality images and line-art diagrams
  • Free shipping on orders of $75 or more (valid on qualifying purchases before tax made on FordParts.com; guests and sponsored customers are ineligible for free shipping)

“Ford relied on customer feedback to help create this new global parts sales site,” said Lisa Pynn, global e-commerce manager, Ford Customer Service Division. “Ford has invested in making this experience a premium destination for parts purchasing, for businesses and for do-it-yourselfers. The site also gives users the freedom of choice: they can buy online and choose either overnight or two- to three-day home/business delivery, pick it up at a dealership or choose delivery from dealer to shop.”

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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