Gates Announces 2016 Marketing Programs And Promotions

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Gates Announces 2016 Marketing Programs And Promotions

The plan includes three targeted promotional programs that are designed to support Gates' core product lines, increase brand awareness and drive business growth.

Counterman Staff
By Counterman Staff
Published:

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DENVER — Gates Corp., a global diversified manufacturer of industrial, automotive, and heavy-duty products, announces its automotive and heavy-duty aftermarket marketing programs and promotions for 2016.

The plan includes three targeted promotional programs that are designed to support Gates core product lines, increase brand awareness and drive business growth.

“We are very excited to launch some exciting new promotional programs,” said Todd Hack, vice president automotive aftermarket at Gates Corp. “Each program was carefully developed to appeal to our target audiences, drive growth, and support the valuable partnerships that we have built over many years of doing business in the industry.”

The promotional plan includes the following programs:

• Serpentine system promotion for automotive car and light truck professional service centers. The program is designed to stimulate higher ticket sales and increase customer satisfaction with a complete and preventive serpentine system repair. Professional service centers will have the opportunity to earn Visa prepaid cards for additional component installation. Promotion runs now through July 31, 2016.

• Heavy-duty dealer stock-up promotion for fleets. Objectives of the program are to increase awareness of the value of a complete system repair by inspecting and replacing components at the same time, while giving fleets the opportunity to receive a stock-up incentive. Promotion runs now through July 31, 2016.

• Partnership program for automotive and heavy-duty warehouse distributor and jobber representatives. The program’s purpose is to enable channel representatives with tools to help them develop business with Gates products and to receive rewards for their commitment. The program includes up to $12,000 in cash prizes for participating representatives, including Visa prepaid cards and a home theater system drawing. Promotion runs now through October 31, 2016.

For more detailed information about Gates promotions, please visit GatesRebates.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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