General Tire Continues Major Team Lucas Partnership In 2016

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General Tire Continues Major Team Lucas Partnership In 2016

To kick off 2016, General Tire will be the presenting sponsor of the 30th Lucas Oil Chili Bowl Nationals held in Oklahoma at the Tulsa Expo Raceway inside the River Spirit Expo Center.

Counterman Staff
By Counterman Staff
Published:

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CORONA, Calif. — General Tire and Team Lucas have long worked together to support live, “family friendly” Lucas Oil motorsports events and engaging programming on MAVTV, NBC Sports Network, CBS and CBS Sports. That relationship will enter its 10th year in 2016 as General Tire once again steps up to support a wide array of competition around the United States through an agreement with Team Lucas.

To kick off 2016, General Tire will be the presenting sponsor of the 30th Lucas Oil Chili Bowl Nationals held in Oklahoma at the Tulsa Expo Raceway inside the River Spirit Expo Center. This legendary gathering for Midget racecars takes place on a clay, quarter-mile oval and features top drivers from many different racing disciplines. The multi-day event concludes Saturday, Jan. 16 with exciting and highly competitive Feature Races covered “live” on MAVTV and available on smartphones, tablets and smart TVs on the brand new (Jan 2016) LucasOilRacing.TV app.

Moving further into 2016, General Tire will again be the “Official Tire” of the Lucas Oil Off Road Racing Series, as well as sponsor of the General Tire Off Road Nationals. The tire company has involvement with the Lucas Oil Late Model Dirt Series, too, as title sponsor of the General Tire Late Model Nationals. Additional sponsorship support from General Tire will go to the Lucas Oil American Sprint Car Series and Lucas Oil Modified Series.

General Tire will also play a role in the Lucas Oil Pro Pulling League as sponsor of the General Tire Pro Pulling Nationals. And on the water, General Tire will support the Lucas Oil Drag Boat Series as title sponsor of the General Tire Drag Boat Nationals

To round out support for live racing events, General Tire will retain a major presence at Lucas Oil Speedway, the “Diamond of Dirt Tracks,” in Wheatland, Mo.

On the programming side of the agreement with Team Lucas, General Tire will support “King of the Cage” MMA broadcasts on MAVTV, and sponsor the network’s General Tire Power Programming Block featuring two of MAVTV’s top-rated shows, “Full Custom Garage” and the “Optima Search for the Ultimate Street Car.” Also, the tire company lends support to the “General Tire Best in The Desert Presented by the Lucas Oil Series” program.

As an innovative marketing initiative, Lucas Oil Executive Vice-President Bob Patison said Team Lucas creates an alliance between Lucas Oil Products Inc. and select marketing partners that enhances brand awareness, maximizes television event coverage and heightens live, family-friendly event experiences. Team Lucas’ fan and media exposure includes the Lucas Oil Off Road Racing Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series, Lucas Oil Speedway, Lucas Oil Modified Series, Lucas Oil Late Model Dirt Series, Lucas Oil AMA Motocross Championship and the Indianapolis Colts Lucas Oil Stadium.

“General Tire and Team Lucas have been committed partners in constructing a mutually beneficial program and we’re again thrilled to have General Tire aboard as a very valued partner,” Patison said. “General Tire shares our passion for motorsports and appreciates the inherit marketing value of the sport.”

Travis Roffler, General Tire’s Director of Marketing, said his company increased its sponsorship level with Team Lucas back in 2014, partially due to the fact that Team Lucas staff are second to none when it comes to making the most of a marketing budget.

“The Lucas Oil Off Road Series is the perfect example of why General Tire continues to work with Team Lucas,” Roffler said. “The fans and television audience have an interest in light trucks, so the platform is a terrific way to show our tires can take an off-road pounding. If our product can stand up to the rigors of the Lucas Oil Off Road Racing Series, then they’ll wear well and hold up on someone’s everyday truck. And remaining involved with MAVTV programming and the exciting, new LucasOilRacing.TV is a very cost-effective way of having a large presence on television that reaches our core audience.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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