Help Drive Automotive Lighting Sales With New Consumer-Friendly Wagner In-Store Merchandising Materials

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Help Drive Automotive Lighting Sales With New Consumer-Friendly Wagner In-Store Merchandising Materials

Attractive counter mat, window cling, header signs, other new items now available, according to Federal-Mogul.

Counterman Staff
By Counterman Staff
Published:

SOUTHFIELD, Mich. — The owners of automotive parts stores can help drive sales of premium replacement headlamps and other lighting products with an array of attractive new in-store merchandising materials from Federal-Mogul’s Wagner Lighting brand, according to the company. As the “The Automotive Lighting Experts,” the Wagner Lighting brand offers a complete line of high-quality replacement lighting components, including headlamps, fog/driving lamps and replacement exterior and interior bulbs for virtually any popular passenger vehicle.

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The new Wagner Lighting merchandising materials include a counter mat (#WL133088) featuring an illustrated guide to the brand’s most popular products within each of 17 vehicle lamp categories; an attractive window cling (#WL133092) reminding consumers to “See Better and Drive Safer with Premium Lighting”; a four-page brochure (#WL131089) covering the entire Wagner line of headlamps and miniature lamps; and a package of three informative, 4-foot display header signs or aisle violators (#WL133125) that help make it easier for consumers to find the right replacement lighting product.

Wagner NightDefense, TruView Plus and BriteLite premium replacement headlamps and the brand’s recently introduced countertop display and premium headlamp assortment (WAGLITE15) are featured in these materials. Wagner premium headlamps help improve consumers’ driving visibility in a full range of conditions, the company says.

“These new materials are designed not only to attract customers to the lighting aisle, but to make the buying experience easier by guiding them to the right products for their vehicles and educating them on the significant benefits of upgrading to the latest premium lighting technologies,” said Wagner Lighting Brand Manager Tracy Neil.

To order any of the new Wagner Lighting merchandising materials or the countertop display, contact your Wagner Lighting products supplier or Federal-Mogul sales representative. To identify the right Wagner Lighting product for virtually any application, use the convenient, free www.FMe-cat.com electronic catalog.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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