Increase In Exhibitors, Foreign Delegations Expected For Autopromotec 2015

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Increase In Exhibitors, Foreign Delegations Expected For Autopromotec 2015

As far as foreign delegations are concerned, Autopromotec 2015 is poised to incur great interest, event organizers say.

Counterman Staff
By Counterman Staff
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BOLOGNA, Italy – With Autopromotec 2015 kicking off in just a few months, the organizers of the international exhibition of automotive aftermarket products taking place May 20-24 Bologna, Italy, have confirmed a positive trend registered in the past few months. Event organizers have reported an increase in exhibiting companies and in buyer delegations from every corner of the world.

With registrations still in progress, the Autopromotec 2015 figures gathered so far show a 10 percent increase in exhibitors over 2013, with a large share of foreign companies taking part. In order to offer the best supply and demand solutions for each country, and to confirm the increasing international orientation of the show, many international exhibitors will be grouped in country pavilions, with large exhibiting spaces hosting leading countries on the international automotive scene, such as Argentina and Brazil.

In addition, an area devoted to Turkish exhibiting companies will be featured for the first time ever, an important project developed in collaboration with OIB – Uludag Automotive Industry Exporters’ Association – which will involve 11 companies and will be hosted in Hall 21.

As far as foreign delegations are concerned, Autopromotec 2015 is poised to incur great interest, event organizers say. Due to agreements signed with several institutional and private partners, the number of international groups visiting the show has more than doubled over 2013, with 24 confirmed delegations coming from all continents.

Thanks to a renewed agreement with ICE – the Italian Trade Promotion Agency – delegations from the U.S., Mexico, Kazakhstan, Lebanon, Morocco, Qatar, UAE, South Africa, Saudi Arabia, North Korea and Japan will be visiting Autopromotec 2015. Another agreement with ICE is being considered for approval, which will promote further expansion into other markets with appropriated funds for big international trade shows. Collaboration projects with private consultants, co-financed by the Emilia- Romagna region, have resulted in trade professionals coming from such emerging countries in Southeast Asia as Thailand, Vietnam and Indonesia, as well as from Turkey. The cooperation with the Italian Chambers of Commerce of Rio Grande do Sul and the Republic of Argentina will bring an Argentinian and a Brazilian delegation to the show. An important role was also played by Unioncamere Emilia – Romagna, whose ongoing collaboration has yielded delegations from Bulgaria, the Czech Republic, Estonia, Lithuania, Poland, Romania and Slovenia.

For updates on Autopromotec 2015, visit www.autopromotec.com, as well as on Facebook and Twitter.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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