Innova Seeks To Drive More Business To Parts Stores, Repair Shops

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Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
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Innova Seeks To Drive More Business To Parts Stores, Repair Shops

Innova Telematics Solutions, the affordable connected car technology system for the aftermarket, collects vehicle maintenance information and diagnostic trouble codes and generates timely alerts so motorists, repair shops and parts stores can address maintenance needs promptly.

Counterman Staff
By Counterman Staff
Published:

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Automotive repair shops and parts stores can connect with customers and drive more business with Innova Telematics Solutions. This affordable connected car technology system for the aftermarket collects vehicle maintenance information and diagnostic trouble codes and generates timely alerts so motorists, repair shops and parts stores can address maintenance needs promptly.

“The Innova aftermarket-specific connected car solution allows shops to monitor the service needs of customers’ vehicles and reach out to schedule repairs,” said Mike Fitzgerald, executive vice president and general manager of Innova Telematics Solutions. “Including parts stores in the process is unique to Innova. We include parts stores to keep them informed of upcoming repairs at their customers’ shops so the parts stores can have inventory on hand and provide superior service.”

Innova Telematics Solutions links repair shops directly with their car owner customers so they can generate more business and perform repairs in a timely, efficient manner. This exclusive telematics system displays valuable information for each customer’s vehicle, including upcoming maintenance, service history, diagnostic trouble codes and the most likely fix, drastically reducing diagnostic time. It is also a powerful marketing tool, allowing shops to easily send customized messages, coupons and reminders.

Innova also connects parts stores directly to repair shops so they can be proactive and have inventory on hand to capture additional sales. The parts portal displays valuable predictive information for repair shop customers’ vehicles, including manufacturer recommended maintenance, diagnostic trouble codes and parts that are likely to fail in the near future.

“With its combination of a fix solutions database, the ability to connect customers with their trusted repair shop and link shops to their preferred parts store, and a robust communications platform, Innova Telematics Solutions helps independent repair shops and their parts stores generate more service and repair business,” concluded Fitzgerald.

To learn how Innova Telematics Solutions drives more business, visit http://its.innova.com/.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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