Kevin Harvick, Champion-Fired Budweiser Chevrolet Ride Late Charge To Victory At Charlotte

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Kevin Harvick, Champion-Fired Budweiser Chevrolet Ride Late Charge To Victory At Charlotte

It was the second win of the year and 21st Cup Series victory overall for Harvick, official spokesperson for Federal-Mogul's "Performance Driven" Champion brand.

Counterman Staff
By Counterman Staff
Published:

SOUTHFIELD, Mich. – Kevin Harvick and the Champion Spark Plug-fired No. 29 Budweiser Chevrolet SS had more power and fresher tires when they mattered most, allowing the Richard Childress Racing-owned car to pull away during the final green-flag run to win Saturday’s wild Coca Cola 600 at Charlotte (N.C.) Motor Speedway. It was the second win of the year and 21st Cup Series victory overall for Harvick, official spokesperson for Federal-Mogul’s “Performance Driven” Champion brand.
 
After a marathon night replete with red flags (two caused by the collapse of an overhead camera cable on Lap 122) and hard contact, Harvick lined up alongside the seemingly dominant Kasey Kahne (No. 5 Chevrolet) for what turned out to be an 11-lap drag race to the checkered flag. But Kahne – who had led a race-high 161 laps – couldn’t match Harvick’s power and fresh rubber in the closing laps and the 29 Chevrolet sprinted to a nearly 1.5-second margin of victory in NASCAR’s longest race.
 
“We’ve been here a lot of times and know that you just have to grind through mile after mile, keep your car running, don’t get tore up, don’t get a lap down, and you’re going to be somewhere around at the end,” Harvick told reporters after his victory celebration.
 
“Kevin is a very, very smart driver, and he knew that the 29 car would be one of the fastest on the track in the closing laps,” said Federal-Mogul Motorsports Director Tim Nelson. “(Crew chief) Gil Martin made a great call for two tires during the last caution and our Champion plugs did what they always do – help maximize engine performance. We’re thrilled for Kevin, RCR and our Champion engineering team, which has developed industry-leading technologies for every type of engine.”
 
In addition to representing the Champion brand on the track, Harvick supports several innovative programs designed to introduce the brand’s latest technologies to millions of racing enthusiasts and consumers, including the brand’s popular “Search for a Champion” sponsorship contest. He also interacts live with members of the Champion community via monthly #ChampionChat social media sessions on Twitter and TweetChat.com. One of the world’s most recognized and respected brands, Champion today represents an extensive offering of advanced products, including world-class Champion spark plugs, Champion wiper blades and Champion chemical additives for automotive and small-engine applications.
 
For additional information regarding Champion spark plugs and related products, please visit www.AlwaysaChampion.com. To find the right Champion plug for any engine, simply log on to Federal-Mogul’s convenient www.FMe-cat.com electronic catalog.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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