The online oil guide at www.liqui-moly.com is the most popular feature on LIQUI MOLY’s website.
LIQUI MOLY’s free online oil guide now includes an entire series of new features. The site’s filter function for search results is unique worldwide. After entering the make, model and engine version, the results can also be optimized to include the model year, mileage and desired oil quality. “This gives users more precise results”, stated Peter Baumann, marketing manager at LIQUI MOLY.
The online oil guide atwww.liqui-moly.com is the most popular feature on LIQUI MOLY’s website. Every day, nearly 30,000 drivers and technicians use it to see which motor oil, transmission oil, power steering oil and brake fluid are best for the car in question, according to Baumann. “Our oil guide helps car drivers find their way in the jungle of manufacturers’ approvals and industrial standards,” said Baumann. “Using the wrong oil is just as bad as installing the wrong component.”
In view of the wide variety of various motor oils it is quite possible for the list of motor oils suitable for a certain model to be quite long. With the new filter function, this long list can be shortened to just a few products, which are optimally suited for the specific condition of the vehicle. On older cars with high mileage, some oils provide better results than on new vehicles. Moreover users can indicate whether they prefer a synthetic or mineral oil.
The selection of car makes is also clearer now, says LIQUI MOLY. Entries are now arranged alphabetically. The existing vehicle categories of cars, vans, trucks/buses, motorcycles, agricultural vehicles and vintage cars have also been extended to include two new groups: construction machines and boats.
The country-based adaptation of the results is also new. The online oil guide recognizes the country from which the user accesses the site. In countries with extremely hot climates, motor oils with a viscosity of 0W are not indicated, when other viscosities are approved, because higher viscosity oils are better in such cases. In countries with high sulfur content in the fuel, no recommendations are made regarding the intervals for changing oil. High quantities of sulfur lead to increased amounts of acid in the motor oil. At some point the motor oil can no longer neutralize this acid, making it necessary to change the oil before reaching the regular oil change interval.
“All these improvements increase the benefit of our oil guide,” said Baumann. “Because we not only want as many car owners as possible to use our motor oil – we also want them to use it correctly.”
Click here to view the new oil guide.
