The German motor oil and additives specialist LIQUI MOLY has become a supporting partner of the MotoAmerica AMA/FIM North American Road Racing Championship. “This is a fantastic national completion of our international involvement at MotoGP,” said Carlos Travé, general manager 2-Wheel at LIQUI MOLY. “This deal is the kick-off for our great motorbike campaign in the U.S.”
“MotoAmerica is a thrilling racing series and attracts a huge audience,” said Travé. LIQUI MOLY will use the multiple opportunities of MotoAmerica to increase brand awareness. “This will not only support our business with motorbike products but emanate to all our products.”
“For us LIQUI MOLY is a perfect partner,” said MotoAmerica partner Chuck Aksland. “Quality, performance and reliability are important values for both our series and for LIQUI MOLY. We look forward to this long-term partnership.” This partnership is a strategic investment for LIQUI MOLY and ends in 2019 at the earliest.
LIQUI MOLY’s core business is automotive but the company also offers a complete range of chemical products for motorbikes: motor oils, additives, gear box oils, fork oils, service products and cleaning products. Such a comprehensive range of products especially for motorbikes is unique. “Our partnership with MotoAmerica helps us spread the word that people can get our high quality made in Germany products for their motorcycles, too,” said Carlos Travé.
Though a major investment, MotoAmerica is not the only involvement LIQUI MOLY has in motorbike racing. On the international level LIQUI MOLY is already involved in the MotoGP series. The company is exclusive lubricant supplier: all teams in Moto2 and Moto3 ride with oil from LIQUI MOLY. And in Canada LIQUI MOLY became series sponsor of the Canadian Superbike Championship earlier this year.