Lumileds Appoints Chris McPhedran as National Sales Manager for Canada

Lumileds Appoints Chris McPhedran as National Sales Manager for Canada

McPhedran will oversee all aspects of sales for the Lumileds automotive aftermarket channel in Canada.

Lumileds has appointed Chris McPhedran as its national sales manager for Canada.

McPhedran will oversee all aspects of sales for the Lumileds automotive aftermarket channel in Canada.

“Chris McPhedran has a great deal of sales experience and expertise in the Canadian aftermarket, as well as product categories closely related to our business,” said Dave Illes, Lumileds director of sales and marketing, North America Aftermarket. “Chris knows the customers and the landscape very well and is the ideal choice for helping us to grow our business in Canada. We welcome Chris to the team and look forward to his contributions.”

McPhedran came to Lumileds with a decade of sales management experience in the Canadian market. He spent the last seven years with Horizon Global, an international supplier of towing, trailering, cargo management and related accessories. From 2017-2018, he served as the director of sales and marketing for the North American RV and marine channel, developing and implementing brand strategies, managing sales and forecasting for the automotive, marine and RV markets.

From 2011 to 2017, McPhedran was Horizon Global’s director of sales for Canada and the Northeastern United States. In this role, he oversaw the sales team and managed more than 600 accounts across his territory.

Prior to Horizon Global, McPhedran was the district sales manager, Eastern Canada for Cequent Performance Products, a division of Horizon Global. McPhedran served 100 customer accounts and led all sales activities throughout Eastern Canada, consistently achieving double-digit sales-growth targets every year. In 2008, he was named Salesman of the Year.

“A core value of my sales philosophy is the belief that you treat your customers as partners and not as transactions,” McPhedran said. “Relationship development and strength of character will lead to mutual success for both parties. Lumileds has strong core values that tie to my own as well and I am excited to join the team.”

McPhedran holds a bachelor of commerce degree from Concordia University and a DEC from John Abbott College.

You May Also Like

CARFAX: Number of Cars with Recalls ‘Alarmingly High’

More than 2.5 billion vehicles with “Do Not Drive” or “Park Outside” orders are in need of fixing, according to CARFAX data.

Vehicle Recalls

More than 2.5 million vehicles that have been tagged with “Do Not Drive” or “Park Outside” safety recalls remain unrepaired as of May 1, CARFAX data shows. Ten states have more than 70,000 of these vehicles driving on their roads, with California leading the way.

New York: 118,000

AAM Group Honors Top Suppliers, Contributors at Annual Meeting

Lippert accepted the Partnership Award for outstanding overall performance across all categories.

5 Tracks Vie for $50K in ‘Advance My Track Challenge’

Final round of voting took place May 9-15; track receiving most votes wins grand prize.

FleetPride Acquires Zender’s Truck & Equipment

This marks the company’s first service location on the West Coast.

Meet Niterra North America

NGK Spark Plugs USA transforms beyond spark plugs for a new era.

Other Posts

MAHLE Aftermarket Launches ‘Powered by MAHLE’ Giveaway  

The social media-driven promotion offers participants the chance to win a brand-new Chevy LS engine.

GM Celebrates Automotive Technicians on Skilled Trades Day

The “Bring Us Your Talent” campaign features career stories from automotive technicians and students.

Bryan Dempsey Joins Peterson as Director of Fleet Sales

Dempsey comes to Peterson with eight years of industry experience as manager of fleet maintenance for FedEx Ground.

KYB Americas Promotes Ryan Dickerman to National Sales Manager

KYB Americas said it will announce several internal promotions in the coming weeks, including two newly created positions.