MAHLE Aftermarket Joins Engine Pro To Sponsor Must See Racing

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MAHLE Aftermarket Joins Engine Pro To Sponsor Must See Racing

Counterman Staff
By Counterman Staff
Published:
The winged sprint series starts its fifth year of racing on April 11, 2014, on some of the best circle tracks in the nation including Anderson Speedway, Lucas Oil Raceway and Berlin Raceway.

 

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FARMINGTON HILLS, Mich. — Clevite engine bearings, a product of MAHLE Aftermarket, will join Engine Pro as a marketing and performance partner with Must See Racing Xtreme Sprint Series (MSRXSS) for 2014.

 

The winged sprint series starts its fifth year of racing April 11, 2014, on some of the best circle tracks in the nation including Anderson Speedway, Lucas Oil Raceway and Berlin Raceway.

“Must See Racing is about racers pushing their cars to the limits, and since MAHLE Aftermarket
manufactures performance parts capable of withstanding those limits, this sponsorship
is a natural fit,” said Ted Hughes, manager – marketing for MAHLE Aftermarket Inc.

Engine Pro president Don Weber said,”Must See Racing represents the future of automobile racing. MSRXSS presents competition that is exciting, professional and fun to watch, whether you’re a die-hard race fan or a casual enthusiast.” Engine Pro’s sponsorship of the series makes sense because Engine Pro manufactures and distributes engine parts for every vehicle from the family mini-van to ultraperformance racing cars, Weber added.

Along with MAHLE Aftermarket and their Clevite engine bearing brand, several of Engine Pro’s key suppliers are also participating in MSRXSS programs in 2014 including ARP, Dura-Bond, Ferrea, Hastings Manufacturing, MAHLE Motorsports, Melling Performance and Rollmaster/Romac.

“We always welcome our sponsors’ passion and support for short track racing. Engine Pro and its key suppliers are a great asset for our teams on the race track and a major supporter of the MSRXSS television programming including replays appearing on MAVTV and other national networks. We are excited to bring the ‘World’s Fastest Short Track Cars’ into the homes of race fans worldwide,” said Jim Hanks of Must See Racing.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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