Meet World-Renowned Car Builder Jeff Schwartz at AAPEX

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Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
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Meet World-Renowned Car Builder Jeff Schwartz at AAPEX

Schwartz, president of Woodstock, Illinois-based Schwartz Performance, will be on hand with the custom-built Raybestos 1953 Chevrolet pickup at the Brake Parts Inc booth.

Counterman Staff
By Counterman Staff
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Legendary car builder Jeff Schwartz will travel to AAPEX in Las Vegas with the custom-built Raybestos 1953 Chevrolet pickup.

Schwartz, president of Woodstock, Illinois-based Schwartz Performance, will be on hand with the decked-out classic truck at the Brake Parts Inc (BPI) booth.

“Jeff Schwartz and his team at Schwartz Performance did an outstanding job restoring and upgrading the Raybestos ’53 Chevy pickup and we’re excited to have Jeff join us at AAPEX to show off this classic icon and answer any questions about the build process,” said Kristin Grons, marketing manager for Brake Parts Inc. “Jeff has such a wide range of expertise, and because of the relationship we’ve developed over the years, the pickup turned out exactly the way that we had planned. Stop by the BPI booth at AAPEX to see it for yourself.”

Schwartz will be at the BPI booth (No. 3638) at the Sands Expo and Convention Center from 3 p.m. to 5 p.m. on Tuesday, Oct. 30, and Wednesday, Oct. 31, and from 1 p.m. to 3 p.m. on Thursday, Nov. 1. The Raybestos 1953 Chevrolet pickup will be on display at the BPI booth during the entire AAPEX show, where it will be awarded to one lucky repair or parts professional.

Painted in metallic red, the fully restored and updated 1953 Chevrolet pickup features an off-the-shelf performance-disc-brake upgrade package using Raybestos components and Raybestos Truck & Medium Duty specialty disc-brake pads. Schwartz Performance installed its famous bolt-in G-Machine chassis.

More than 20 industry-leading suppliers partnered with Raybestos and Schwartz Performance to help restore and modify the pickup while maintaining its historical integrity, including: American Autowire, American Powertrain, BeCool, BF Goodrich, Crunch, Dakota Digital, Dirty Dingo, Dynacorn International, Flaming River, Forgeline, Hushmat, Maval, Mechanix Wear, Moser, Remy, Optima Batteries, PPG, Ridetech, Rock Valley Auto Parts, SeatbeltPlanet.com, TechAFX, TMI Products and Vintage Air.

To see photos and video of the build progress from start to finish, visit www.RaybestosBuild.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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