Monroe 'Shockmobiles' Enter Second Half Of Summer Mobile Tour Introducing Consumers To The 'Feel the Difference' Guarantee

Monroe ‘Shockmobiles’ Enter Second Half Of Summer Mobile Tour Introducing Consumers To The ‘Feel the Difference’ Guarantee

Already logging well over 4,000 combined miles this summer, the two vehicles will travel thousands more as they enter the second half of the tour.

The iconic pair of Monroe “Shockmobiles” have visited dozens of cities across North America this summer to introduce and educate consumers on the new Monroe “Feel the Difference” Guarantee and the importance of ride control inspections. Already logging well over 4,000 combined miles this summer, the two vehicles will travel thousands more as they enter the second half of the tour.

Now in its fourth year, the mobile marketing program was designed to help educate consumers about the importance of having their vehicles’ shocks and struts inspected and to help reinforce service providers’ recommendations to replace worn ride control units.

This year, the program also is tied to Tenneco’s exclusive new Feel the Difference Guarantee, a comprehensive, risk-free trial consumer offer that enables service providers to promise ride control customers that they will feel a positive difference in handling and overall ride quality or receive their money back.

Driven by a pair of Monroe Brand Ambassadors, each Monroe Shockmobile has visited hundreds of automotive service locations during the first half of the 10-week tour, including stops in major cities in California; Colorado; Idaho; Illinois; Kentucky; Michigan; Utah; and Virginia. Upcoming stops will include dozens and dozens of locations in Alabama; Florida; Michigan; Minnesota; New Jersey; Ohio; Ontario, Canada; and Texas.

The Brand Ambassadors are interacting with consumers, shop owners and service technicians while documenting their experiences via the Monroe brand’s FacebookTwitterInstagram and Snapchat (@MonroeShocks) platforms. Both Shockmobiles feature Feel the Difference Guarantee graphics and encourage the use of #FeelTheDifference and #Shockmobile hashtags on any of the brand’s social channels.

“Our Monroe Shockmobiles are truly a summer favorite as the brand ambassadors make daily stops at shops and meet and interact with customers and consumers all summer long,” said Denise Hanefeld, brand and marketing manager, North America Aftermarket, Tenneco. “The Shockmobiles and brand ambassadors illustrate Monroe’s commitment to educating consumers about the important role ride control products play in steering, stopping and stability and remind consumers to have ride control products inspected at regular intervals.”

In case consumers need more motivation to get their shocks inspected, the tour runs concurrently with the Monroe “Feel the Difference Quote It” sweepstakes, which offers consumers a chance to win $500 via check. To enter the sweepstakes, consumers need only have their vehicle’s shocks or struts quoted for replacement and then text (or email in Canada) a picture of the yellow “Feel the Difference” tear pad label to Monroe. More information is available at www.Monroe.com.

You May Also Like

Advance Giving Away Free Batteries to Randomly Selected Customers on National Battery Day

National Battery Day is Sunday, Feb. 18.

Advance Auto Parts Battery Day

  new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.  

To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18. 

Auto-Wares Recognizes Six Companies with Supplier Awards

DRiV received the 2023 Supplier of the Year Award.

DRiV Auto Wares
NPW Adds Automotive Installers Warehouse to its Network

AIW has been an NPW customer since 2013.

O’Reilly Honors DMA with 2 Awards at Leadership Conference

DMA took home the Content and Omnichannel Award and the Marketing and Advertising Award.

DMA O'Reilly
VIPAR Heavy Duty Supplier Advisory Council Reviews Performance, Strategy

At its semi-annual meeting, the council discussed current and expected market conditions and opportunities.

VIPAR Heavy Duty

Other Posts

Valvoline Restore & Protect Ad Runs on Super Bowl Sunday

Valvoline featured its new full-synthetic motor oil in a 30-second commercial that aired during the pre-game coverage.

Restore and Protect
MANN+HUMMEL’s NA Aftermarket Brands Support Right to Repair

The Right-to-Repair movement has gained momentum in recent years.

MANN+HUMMEL Right to Repair
Dayco Teams Up With eXtra Loyalty Program

Dayco products offered through the eXtra program include serpentine-belt kits, timing-belt water-pump kits, timing-chain kits and water pumps.

Dayco
Auto Care Testifies Against Idaho Bill Targeting Non-OEM Parts

The bill would add language to an existing law that requires insurers to notify consumers in writing if they specify aftermarket parts for a collision repair.

Idaho SB 1233