Monroe 'Shockmobiles' Enter Second Half Of Summer Mobile Tour Introducing Consumers To The 'Feel the Difference' Guarantee

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Monroe ‘Shockmobiles’ Enter Second Half Of Summer Mobile Tour Introducing Consumers To The ‘Feel the Difference’ Guarantee

Already logging well over 4,000 combined miles this summer, the two vehicles will travel thousands more as they enter the second half of the tour.

Counterman Staff
By Counterman Staff
Published:

The iconic pair of Monroe “Shockmobiles” have visited dozens of cities across North America this summer to introduce and educate consumers on the new Monroe “Feel the Difference” Guarantee and the importance of ride control inspections. Already logging well over 4,000 combined miles this summer, the two vehicles will travel thousands more as they enter the second half of the tour.

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Now in its fourth year, the mobile marketing program was designed to help educate consumers about the importance of having their vehicles’ shocks and struts inspected and to help reinforce service providers’ recommendations to replace worn ride control units.

This year, the program also is tied to Tenneco’s exclusive new Feel the Difference Guarantee, a comprehensive, risk-free trial consumer offer that enables service providers to promise ride control customers that they will feel a positive difference in handling and overall ride quality or receive their money back.

Driven by a pair of Monroe Brand Ambassadors, each Monroe Shockmobile has visited hundreds of automotive service locations during the first half of the 10-week tour, including stops in major cities in California; Colorado; Idaho; Illinois; Kentucky; Michigan; Utah; and Virginia. Upcoming stops will include dozens and dozens of locations in Alabama; Florida; Michigan; Minnesota; New Jersey; Ohio; Ontario, Canada; and Texas.

The Brand Ambassadors are interacting with consumers, shop owners and service technicians while documenting their experiences via the Monroe brand’s Facebook, Twitter, Instagram and Snapchat (@MonroeShocks) platforms. Both Shockmobiles feature Feel the Difference Guarantee graphics and encourage the use of #FeelTheDifference and #Shockmobile hashtags on any of the brand’s social channels.

“Our Monroe Shockmobiles are truly a summer favorite as the brand ambassadors make daily stops at shops and meet and interact with customers and consumers all summer long,” said Denise Hanefeld, brand and marketing manager, North America Aftermarket, Tenneco. “The Shockmobiles and brand ambassadors illustrate Monroe’s commitment to educating consumers about the important role ride control products play in steering, stopping and stability and remind consumers to have ride control products inspected at regular intervals.”

In case consumers need more motivation to get their shocks inspected, the tour runs concurrently with the Monroe “Feel the Difference Quote It” sweepstakes, which offers consumers a chance to win $500 via check. To enter the sweepstakes, consumers need only have their vehicle’s shocks or struts quoted for replacement and then text (or email in Canada) a picture of the yellow “Feel the Difference” tear pad label to Monroe. More information is available at www.Monroe.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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