GERMANTOWN, Tenn. – The Automotive Distribution Network continues to grow the Parts Plus Mexico brand with the recent signing of Refacciones Agricolas Friessen S.A. de C.V. (RAFISA) into membership, according to Mike Lambert, president of the Network.
“A two-step operation with three locations in Cuauhtémoc, Nuevo Casas Grandes and Chihuahua City, Mexico, RAFISA is a welcome addition as the sixth member signed to the Parts Plus program developed specifically for the Mexico market,” Lambert said. “A family owned operation since opening in 1984, RAFISA gives the Parts Plus Mexico brand greater recognition and provides the Network with greater buying power.”
With headquarters based on the Mennonite fields of Cuauhtémoc, RAFISA services the surrounding towns as well as Chihuahua’s metro area, located about five hours from the U.S. border. RAFISA joined the Parts Plus Mexico program resident to expand its product offering and more efficiently serve its customer base with the Network’s IT initiatives, said Jacobo Friessen, president and CEO, who runs the business along with his son, David Friessen.
“The Parts Plus Mexico program will greatly benefit RAFISA as we continue to expand with two new locations later this year,” he said. “The combination of product offerings, marketing programs and IT support will make us more competitive in the marketplace.”