Automotive Scholarship Applications Now Accepted

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Automotive Scholarship Applications Now Accepted

Scholarships are available for students enrolled in two-year technical colleges or vocational schools and training to become automotive, heavy-duty or collision repair technicians, as well as students in four-year college programs pursuing a degree in business, marketing, engineering or other major courses of study and planning to enter the automotive field upon graduation.

Counterman Staff
By Counterman Staff
Published:

university-of-the-aftermarket-foundationBETHESDA, Md. — Applications are now being accepted online for automotive scholarship opportunities offered by more than 30 auto care industry organizations, including the University of the Aftermarket Foundation, it was announced today by Pete Kornafel, MAAP, a trustee of the University of the Aftermarket Foundation.

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By visiting www.automotivescholarships.com, interested candidates can view a wide array of scholarship opportunities. Scholarships are available for students enrolled in two-year technical colleges or vocational schools and training to become automotive, heavy duty or collision repair technicians, as well as students in four-year college programs pursuing a degree in business, marketing, engineering or other major courses of study and planning to enter the automotive field upon graduation.

“For the current school year, a record number of automotive scholarships were awarded, totaling more than $400,000, and we are pleased to have added even more opportunities for the 2017-18 school year,” said Kornafel. “We encourage deserving students that are pursuing a career in the auto care industry to visit the Automotive Aftermarket Scholarship Central website and apply today.”

By completing a single application on the Automotive Aftermarket Scholarship Central website, students can be considered for multiple scholarships for the 2017-18 school year. The deadline to apply is March 31, 2017.

“Applications are reviewed by each organization where the applicant meets the specified criteria,” said Kornafel. “A full list of scholarships is featured on the home page, and there is a page outlining each organization’s scholarship details, eligibility requirements and awards. To apply for as many scholarships as possible, applicants should thoroughly read the individual pages to ensure they include the proper information required by each organization.”

About the University of the Aftermarket Foundation

Since 1986, the University of the Aftermarket Foundation has funded millions of dollars of scholarships, grants, research and ongoing educational programs to help develop a strong, knowledgeable aftermarket work force. The foundation encourages industry support, including donations for the purpose of honoring or memorializing individuals or otherwise recognizing special events, to help ensure the continued availability of training and education that strengthen the industry. For more information about the University of the Aftermarket Foundation, visit www.UofAFoundation.com.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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