NPW’s 4th Annual Million Dollar Vendor Club Event To Feature Keynote Speech From Bill Babcox Of Babcox Media

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NPW’s 4th Annual Million Dollar Vendor Club Event To Feature Keynote Speech From Bill Babcox Of Babcox Media

This year’s event will be attended by dignitaries from AAM, Autometer, Bumper to Bumper, Centric, Dorman, Edelbrock, Federal-Mogul, Holley, NGK, Standard Motor Products and several other industry-leading brands.

Counterman Staff
By Counterman Staff
Published:

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MIAMI — National Performance Warehouse Companies (NPW) will begin its 2016 FAST Expo weekend with a gala evening dinner on Friday, Jan. 29, from the 18th floor of the historic Miami Beach Resort, formally known as the Doral. Located on Miami Beach, the Miami Beach Resort houses the famous Starlight Ballroom with its panoramic view of the inter-coastal and Miami skyline as well as the acclaimed infinity star effects that emanate from its windows giving a Star Wars-style view of the sky. This is where stars such as Dean Martin, Jackie Gleason and Frank Sinatra once entertained.

The NPW Million Dollar Vendor Club event is held annually to recognize NPW vendors in the million dollar-plus sales category, as a thank you for their efforts to grow NPW revenue.

This year’s event will be attended by dignitaries from AAM, Autometer, Bumper to Bumper, Centric, Dorman, Edelbrock, Federal-Mogul, Holley, NGK, Standard Motor Products and several other industry-leading brands. Guests who are members of the Club are presented awards and their names placed on the company’s Honor Cup for posterity.

This year’s guest speaker will be Bill Babcox, president of Babcox Media. (Editor’s Note: Babcox Media is the parent company of Counterman.) Mr. Babcox has been with Babcox for more than 30 years. With his various positions held during his tenure and the diversity of industry topics covered by Babcox Media, Mr. Babcox brings a comprehensive point of view on the aftermarket and auto industry to impart at the event.

Larry Pacey, CEO and president of the NPW Companies, offered these remarks about the Club and Expo weekend: “Our FAST Expo is the kickoff for our selling season. We appreciate what all our suppliers do for us and we wanted to do something special for them so we created the Million Dollar Club to recognize those at the forefront in growing our sales and hope that we encourage others to make it to the Club level as membership benefits our supplier, our customers and of course, NPW. We have added a few enhancements, which will be unveiled to Club members, too.”

NPW produces two other trade events, the 2016 KARS Expo March 11-13 in Toronto, and the CARS Expo in California on April 3.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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