NPW's Million Dollar Club Event Held Among The Stars At The Miami Beach Resort's Starlight Ballroom

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NPW’s Million Dollar Club Event Held Among The Stars At The Miami Beach Resort’s Starlight Ballroom

The third annual Million Dollar Club Banquet kicked off the 2015 FAST Expo weekend of events.

Counterman Staff
By Counterman Staff
Published:

national-performance-warehouse

MIAMI – National Performance Warehouse Companies (NPW) started its FAST Expo weekend with a gala black tie dinner event at the historic Miami Beach Resort, formally known as the The Doral. Located on the 18th floor of the Miami Beach Resort, the famous Starlight Ballroom features panoramic views of the inter-coastal and Miami skyline as well as the acclaimed infinity star effects out its windows, where stars such as Dean Martin, Jackie Gleason and Frank Sinatra once entertained. This event was held to recognize NPW vendors in the “million” dollar-plus purchase category for their efforts to grow with NPW.

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This year’s event included dignitaries from AAM, Autometer, APW (Bumper to Bumper), BBB, Centric, Dorman, Edelbrock, Federal-Mogul, MSD, NGK, Standard Motor Products, WIX Filters and several other industry-leading brands. Guests who are members of the Million Dollar Club were presented awards, and their names were placed on the company’s Honor Cup for posterity.

Larry Pacey, CEO and president of the company, offered these remarks about the Club and Expo weekend: “Our FAST Expo is the kick off for our 2015 selling season and most of our suppliers are already in town. We appreciate what all our suppliers do for us and we wanted to do something special for them, so we created this club to commend those at the forefront and hope that we encourage others to make it to the club level as membership benefits our suppliers, our customers and of course, NPW. This year, we continued our growth by adding a new member to the club.”

NPW produces two other annual trade events, the expanded 2015 KARS Expo in Toronto, Canada, on March 13-15, and the CARS Expo in California.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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