O'Reilly Honors DMA with 2 Awards at Leadership Conference

O’Reilly Honors DMA with 2 Awards at Leadership Conference

DMA took home the Content and Omnichannel Award and the Marketing and Advertising Award.

O’Reilly Auto Parts honored DMA with two awards at its 2024 Leadership Conference.

DMA took home the Content and Omnichannel Award and the Marketing and Advertising Award, marking the fourth consecutive year that DMA has been recognized at the event.

More than 10,000 vendors were in attendance and 22 awards were up for grabs at the 2024 O’Reilly Auto Parts Leadership Conference in Dallas.

The Content and Omnichannel Award “recognizes DMA’s outstanding efforts in providing robust and accurate product information across multiple channels. For the second consecutive year, DMA has demonstrated its commitment to excellence by delivering timely updates to product information, informative digital content and technical tips,” DMA said. 

The Marketing and Advertising Award celebrates DMA’s successful retail and professional promotions, which have driven significant participation and year-over-year point-of-sale growth, according to the company. Through engaging videos, compelling flyers and promotional content, DMA has effectively leveraged marketing strategies to boost sales and enhance brand visibility, the company noted.

“We are incredibly honored to receive these two awards at the O’Reilly Auto Parts Leadership Conference,” said Fred Snow, COO at DMA. “These achievements are a testament to the hard work, dedication and innovation of every single individual at DMA. It is truly a team effort, and we are immensely proud of what we have accomplished together.”

You May Also Like

NTN Brands Receive 2023 Automotive Communications Award

NTN received the award for its BCA and Bower “Summer Cruisin’” promotions. 

NTN, the parent company of BCA Bearings and Bower Bearings, announced that it received a 2023 Automotive Communications Award from Women in Auto Care.

NTN received the award in the “Business-to-Business – Promotional Goods, Gear, Marketing Collateral” category for its BCA and Bower “Summer Cruisin’” promotions. 

“We are honored to be recognized by an inspiring organization like the Women in Auto Care”, said Georgianne Dickey, director of marketing. “Our BCA and Bower summer promotions are always popular with our customers, and winning an Automotive Communications Award puts an exclamation point on our 2023 promotions as we are hard at work planning for 2024.”

Dana Receives MEMA Aftermarket Suppliers DEI Award

The association presented the DEI Award to Dana at AAPEX in Las Vegas.

Philips Work Light Earns Best New Tool for Repairs Award

The Philips Xperion 6000 UV Pillar work light received the award from the Import Vehicle Community at AAPEX in Las Vegas.

Advance Names National Refrigerants Vendor Partner of Year

Advance presented the award during the company’s annual Partner Summit on Oct. 16 in Raleigh, North Carolina.

Schaeffler Recognized as PACE Award Finalist

The Schaeffler eRocker system is an electromechanical valve system used to deactivate the exhaust valves of the engine.

Other Posts

David Sapp Joins DMA Product Development Team

DMA appointed Sapp as the company’s new assistant product manager.

DMA David Sapp
DMA Names Philip Champion Manager for North Carolina DCs

His extensive background includes a long tenure with Mann+Hummel.

Philip Champion
First Call: 2023 Counter Pro of the Year Randy Shambro

O’Reilly’s Shambro, the 2023 Counter Pro of the Year sponsored by WIX Filters, has found his calling.

Randy Shambro
O’Reilly Gives Nearly $660,000 to 34 Local Charities

Since 2017, the O’Reilly Charity Golf Classic tournaments have raised and distributed $3.4 million.