The Choice is Yours. Or is it?
One of the greatest fears most writers share, especially “serious” writers, is relevancy: Is what we have to say going to be meaningful to the people with whom we are trying so hard to communicate?
Get On Board With Foreign Nameplates
Remember, the first six letters in ‘important’ are ‘import.’
It’s A Small, Big World After All
Despite all the growth and proliferation of major corporations on both sides of the counter, the automotive aftermarket is still a one-on-one relationship business.
Membership Has its Privileges!
You can point to many industry influences, but none can hold a candle to the importance of programmed distribution. Its evolution within this market has been the single-most influential phenomenon our industry has ever seen. Nobody sells more automotive products (combined) today than NAPA, the industry’s very first group. With some 6,000 participating outlets, no
A Repair Shop’s Perspective
You offer training. Your professional customers need it. But are you offering the right kinds of training? This month, a repair shop owner offers his opinion on training. Although shop owners are routinely encouraged by industry leaders to provide from 40 to over 100 hours per year training for each technician, too many shop owners
Mirror Image
Counterfeiting is big business, accounting for five to eight percent of all goods sold worldwide.
Getting Your Customers Car Care Aware
National Car Care Month Offers Opportunities for April and Beyond
Ready to Sell Your Store? (Part III)
Part III of answering the question: Should you sell your business? This is perhaps the most difficult question any business owner will ever have to answer.
Striking a Chord
Jerry Ives knows how to make music behind the counter. He says that engines and music composition are very similar, mathematically speaking.
There’s More than Meets the Eye
Commitment, dedication, sincerity and integrity – those are the words that best describe this year’s Counterperson of the Year.