The Great Pricing Debate
Mark up, gross profit, turns, coverage, warranties, delivery, margins and availability are all items that weigh heavily in the Great Pricing Debate.
Charging Up Ignition Part Sales
Consider all the SKUs your store has to carry just in spark plugs, and you can see how ignition system parts are fast becoming a complicated line to manage.
Fuel Delivery System — Keeping Injectors Clean
Clean fuel injectors are a must for peak engine performance, fuel economy and emissions. If the injectors are dirty and cant deliver their normal dose of fuel, then performance, fuel economy and emissions all suffer. Dirty injectors cant flow as much fuel as clean ones, nor can they deliver the correct spray pattern that is
Safe and Stable
Safety and stability. That’s what most motorists want when they get behind the steering wheel of their car or truck. And when the suspension doesn’t live up to their expectations, they usually realize repairs or upgrades may be needed.
Customizing Dealer Inventories
It’s important for stores to think about more than just-in-time delivery. Different types of dealer inventories should never be ignored.
Selling the Complete Lube, Oil and Filter Job
Maintenance is the key to longevity. Your mother knew what she was talking about when she nagged you to brush your teeth after every meal. And to eat your vegetables. And to change your underwear daily whether you thought it was necessary or not. She knew that if you took good care of yourself, you’d
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
The Brains Behind the Wheel
This is not your fathers Oldsmobile. These days cars are smart, equipped with computers that monitor everything from timing to traction.
Check Engine Light — Opportunity or Obstacle?
This month, Counterman explains how your store can leverage that little light to perk up service and sales. But beware: Pulling and interpreting OBD codes is not as simple as it seems.