Parts Delivery and its Costs
Let’s be objective. Traditional jobbers spend lots of money delivering parts to independent shop owners. But too often, jobbers are spending more money than they might think.
It’s In Your Hands to be Car Care Aware
Help your professional customers be more profitable using tools from the ‘Be Car Care Aware’ campaign.
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
Ignite Your Sales
It should be obvious that the internal combustion engine and the starting, charging and ignition parts that make it go will be around for a long time to come. Your grandchildren may be zipping around in high-tech vehicles propelled by electric motors, fuel cells and hydrogen gas, but for the next 20 years or so,
Visibility: Helping Your Customers See and Be Seen
Visibility-enhancing products such as wipers and lighting are one of the most neglected of automotive maintenance items. However, for optimum performance and driving visibility, blades should be replaced every six months.
A World with No Choice
Take time to get involved in our industry. The future of your own business may depend on it.
The Science of Fuel Delivery
One of the first things you have to learn abouot fuel delivery is the role of the air/fuel mixture on combustion, emissions and performance. To better understand what’s going on, you need a short lesson in the chemistry of combustion. Chemistry is a pain – but if there’s no pain, there’s no gain, and you
Top 10 Distribution Influences
A variety of factors – both positive and negative – impact aftermarket distribution. For the sixth year, Counterman editors present their view of the top 10 influences that impact the industry.
The Modern Diagnostic Process
Just before the beginning of the 20th century, Sir Arthur Conan Doyle’s famous fictional detective, Sherlock Holmes, revolutionized criminal investigation by using the scientific process to arrive at a factual, rather speculative, outcome. For the past decade, a similar revolution has been taking place in the automotive service industry. Today, a new type of technician