Collaborating with the Enemy
The high level of warranty returns in the industry is certainly one of our enemies. It appears to me, somewhat ironically, that an opportunity for true collaboration may exist within this industry-wide problem. This marketing "tool" (some might call it "sham") just might offer enough similar circumstances and ill-fated characteristics to entice parts manufacturers and
HIGH-TECH RETURNS YOUR STORE CAN AVOID
By Dan Maslic As we all know, warranty returns are not always the result of a defective product. Technicians often return product that works perfectly. Here are two high-tech returns your store might be able to avoid. One of the more common problems faced by jobbers when dealing with electronic powertrain control modules is the
Technology Revisited
Five years after the tech boom, the industry is refining its use of technology
Engine Kit Sales Tips
For many counterpeople, selling engine parts is no different than selling any other automotive replacement part: You identify the year, make, model and engine application, then look up the parts, right? That’s the basic process in a nutshell. But with engine parts, it isn’t always so simple. Most engine components are not replaced separately. A
Selling Loaded Callipers
Loaded calipers provide a variety of benefits when doing brake jobs on customers’ vehicles. Most brake suppliers have a loaded caliper program today so availability is seldom an issue. If price becomes a hurdle, that’s when it’s time to inform your customers of the features and benefits of loaded calipers. One of the advantages for
Ignition Blast Off
In order to provide the right assistance, you need to know the basics. The knowledge can be beneficial to you, and most importantly, your customer base.
OE or Aftermarket?
Ever wonder what goes through your professional customer’s mind when he’s sourcing electronics? Here’s one shop owner’s perspective on why he prefers aftermarket over OE.
Antilock Brake System
Antilock brake systems have been around since the mid-1980s and are now offered as standard equipment or as an option on most vehicle makes and models.
The Great Pricing Debate
Mark up, gross profit, turns, coverage, warranties, delivery, margins and availability are all items that weigh heavily in the Great Pricing Debate.
Ours Is Not a Static Industry; Change Comes With the Territory
For the seventh year, the Counterman staff has determined which forces of change have the most influence on aftermarket distribution. Every year the Top 10 list goes through an intensive editorial review process during which influences are debated, reshuffled, added or eliminated. Inventory Ownership Who owns your inventory? That seemingly innocuous query has really become