New Markets in the Aftermarket
These products are flying off the shelves. Is your store taking advantage of this growing market?
Cool Refrigerant Sales
Of all the automotive products, perhaps none has undergone as many fundamental changes as automotive refrigerant. And that means new rules and regulations about who buys it.
Supporting Technical Education
Stepping out of the Stone Age into modern reality may be a challenge for some, but it’s inevitable.
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
Creating Better Customers
Despite all the soft and fuzzy reasons companies say they provide training, there’s still one hard fact: Training makes better customers. That’s a major reason why many manufacturers continue to operate robust counter and technician training programs. Training leads to higher average tickets and reduced comebacks, and that’s great for everyone manufacturer, WD, store and
Mastering the Art of Service Advisor Communication
Learn the who, the what, the when, the where and the why of selling to service writers.
Customer Expectations: DIY vs. Professional Customers
Selling Braking Systems Parts Different kinds of customers expect different kinds of service.
Striking a Chord
Jerry Ives knows how to make music behind the counter. He says that engines and music composition are very similar, mathematically speaking.
The Science of Fuel Delivery
One of the first things you have to learn abouot fuel delivery is the role of the air/fuel mixture on combustion, emissions and performance. To better understand what’s going on, you need a short lesson in the chemistry of combustion. Chemistry is a pain – but if there’s no pain, there’s no gain, and you
There’s More than Meets the Eye
Commitment, dedication, sincerity and integrity – those are the words that best describe this year’s Counterperson of the Year.