New Nameplates Mean New Challenges
Once upon a time, it was easy. But it sure got complicated with the addition of Japan, Swedish, German – and now Korean – nameplates. What’s next? China?
Engine Kit Sales Tips
For many counterpeople, selling engine parts is no different than selling any other automotive replacement part: You identify the year, make, model and engine application, then look up the parts, right? That’s the basic process in a nutshell. But with engine parts, it isn’t always so simple. Most engine components are not replaced separately. A
Selling Specialty Chemicals
In a garage located amid the noise and chaos of mid-town Manhattan, a group of journalists gathered to see firsthand how some specialty chemicals work, and the importance store personnel play in their purchase and use. The event was the first such event for Turtle Wax, a company that has been active in the specialty
Finding the ‘Best’ Training
Training is among the most important aspects of the parts and service business. This four-part training series examines the ins and outs of world-class store training.
Divided We Stand
What kind of issue is the “Right to Repair?” It depends on whom you ask. Why does this issue divide technicians, distributors and manufacturers? What can the aftermarket industry learn from this critical debate?
Which Is It?
Consumers say they want quality. The big question is: Are they willing to pay for it?
Efficiency Wins
ArvinMeritor’s recent Jiffy Lube distribution announcement wasn’t Earth-shattering news. Or was it?
Data: Taking Full Advantage
Keeping track of data allows you to further refine your business model and come up with improved promotions and advertising programs. It’s important for every business.
Seeing Clearly
Most people realize the importance of being able to see the road ahead clearly when driving in wet weather. Thats why windshield wipers were invented in the first place.
The Great Brand Debate
A brand is a promise. But the bigger question is: Just what exactly does your brand promise?