A Family Affair
This year’s Counterperson of the Year, Jesse "Mac" McGinnis, has managed to create a family atmosphere at his Louisville, KY, Bumper to Bumper store, one that retains employees and keeps customers coming back. Over nearly three decades in the parts business, Mac McGinnis has made a name for himself among customers and colleagues, and
Safe and Stable
Safety and stability. That’s what most motorists want when they get behind the steering wheel of their car or truck. And when the suspension doesn’t live up to their expectations, they usually realize repairs or upgrades may be needed.
A Helping Hand
Customers can sometimes be a real headache. But they’re also the very reason you’re in business. Make sure they stay in business too.
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
Maintenance Minded?
There are thousands of ways to educate the consumer about the benefits of automotive maintenance and repair. Many of the most effective ones start right at the parts counter or service facility. After all, you are the experts and the public takes your advice seriously. However, enticing the service provider to actively engage in educating
The Numbers Game
The aftermarket is very much a numbers game. Knowing what the numbers mean is the first step in developing a winning strategy.
The Brains Behind the Wheel
This is not your fathers Oldsmobile. These days cars are smart, equipped with computers that monitor everything from timing to traction.
New Markets in the Aftermarket
These products are flying off the shelves. Is your store taking advantage of this growing market?
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
ASE P2 Test Prep
On November 7, parts professionals around the nation will put a pencil to paper to test their real-world knowledge of the parts business. Counterman presents this technical information, based exclusively on ASE’s P2 ‘task list,’ that should help you be more confident when testing day arrives.