Brake Rotor Replacement: A Shop Owner’s Experience
NVH — noise, vibration and harshness — can spell trouble for any brake job. For your professional customers, finding the source of the problem can be a very frustrating experience.
Selling Specialty Chemicals
In a garage located amid the noise and chaos of mid-town Manhattan, a group of journalists gathered to see firsthand how some specialty chemicals work, and the importance store personnel play in their purchase and use. The event was the first such event for Turtle Wax, a company that has been active in the specialty
Ride Control Chassis: Profitable Parts
Long life is just one of the reasons chassis parts dont move very fast. The other reason is that many customers dont know when chassis parts should be replaced.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
Specialty Chemicals
The fastest growing product category in the aftermarket today is specialty chemicals.
Selling the Complete Lube, Oil and Filter Job
Maintenance is the key to longevity. Your mother knew what she was talking about when she nagged you to brush your teeth after every meal. And to eat your vegetables. And to change your underwear daily whether you thought it was necessary or not. She knew that if you took good care of yourself, you’d
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
You’re Not Going to Like This, But…
What percentage of your customers’ overall parts purchases are through dealerships? You’re not going to like the answer.