Hot Refrigerant Sales
Since there have been some pretty substantial changes in the A/C category recently, it’s important to keep up on the rules and regulations surrounding this product. It will keep your customer, business and environment safe.
The Industry’s Backbone
A healthy supplier base is essential to the survival of both the OEs and the aftermarket.
The Branding of Program Groups
In the beginning, program groups were little more than group buyers. These days, groups are bona-fide programs that allow parts stores and their service dealer customers to compete on a level playing field thanks to the brand recognition that group membership brings.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Dealership Parts & Service Takes Aim at the Aftermarket
Would you sell parts to your competitor? In all probability, you already do.
Smooth Sailing — Steering, Suspension and Ride Control
Chassis parts may not be a high-volume category in the aftermarket, but sooner or later most chassis parts do wear out and have to be replaced. The question is, when?
OE or Aftermarket?
Ever wonder what goes through your professional customer’s mind when he’s sourcing electronics? Here’s one shop owner’s perspective on why he prefers aftermarket over OE.
Antilock Brake System
Antilock brake systems have been around since the mid-1980s and are now offered as standard equipment or as an option on most vehicle makes and models.
Accessory Opportunities
Automotive accessories are big business and can provide additional profit centers for retailers and even traditional jobber stores – if they know how to market them and are familiar with what’s hot and what’s not.