So Many Brake Pads, So Little Time
In today’s market, friction materials are designed to accommodate the most specific need. An informed counterperson should be able to recommend the right pad for the right customer.
It”s That Time of Year!
‘Tis the holiday season, a time for sharing, giving and, of course, Counterman’s annual Top 10 lists.
The Import Parts Market
The import parts market began as a slow evolution and has turned into a revolution with more Hondas and Toyotas on the road than American manufacturers could have ever anticipated.
Controlling Store Shrinkage
One out of three steals at work. Heres how to combat the problem.
An Industry Honor
Each summer, the magazine staff begins its nationwide search for the Counterperson of the Year. Who in your store deserves this honor?
Romancing the Dot Bomb
Even the Internet needs proper channels of distribution.
The Branding of Program Groups
In the beginning, program groups were little more than group buyers. These days, groups are bona-fide programs that allow parts stores and their service dealer customers to compete on a level playing field thanks to the brand recognition that group membership brings.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Getting Your Customers Car Care Aware
National Car Care Month Offers Opportunities for April and Beyond