The Numbers Game
The aftermarket is very much a numbers game. Knowing what the numbers mean is the first step in developing a winning strategy.
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
New Information Technology
Automotive technicians deserve more credit than theyre given. Many really are becoming more Internet savvy and computer literate.
My Kingdom for a Caliper
We were’nt looking for a Citron caliper, after all. But even so, errors in catalogs (both print and electronic varieties) cost everyone.
You’re Not Going to Like This, But…
What percentage of your customers’ overall parts purchases are through dealerships? You’re not going to like the answer.
Check Engine Light — Opportunity or Obstacle?
This month, Counterman explains how your store can leverage that little light to perk up service and sales. But beware: Pulling and interpreting OBD codes is not as simple as it seems.
Remanufacturing an Opportunity
Remanufactured engines have become a harder sell in a shrinking market, so its essential to find a trusted supplier and embrace niche markets.
WD Deliveries: It’s Somewhere in the Middle
Do you know the difference between DIY, DIFM and DIT? Let’s examine where the answer lies.
Prevention is Always Cooler than the Cure
Whether a vehicle is powered by a gasoline engine or a diesel engine, they both need a cooling system to keep the engine from overheating. Almost a third of the energy thats released in the combustion chamber is absorbed by the engine and cooling system as waste heat. Its enough BTUs (British Thermal Units) to
New Congress, New Challenges
While the aftermarket is involved in multiple legislative battles, there are three that are front and center on the industrys priority list: Motor Vehicle Owners Right To Repair, Asbestos Litigation Reform and Association Health Plan Legislation. A new Congress is like a new baseball season – everyone in Washington has high hopes that their issues