Creating Better Customers
Despite all the soft and fuzzy reasons companies say they provide training, there’s still one hard fact: Training makes better customers. That’s a major reason why many manufacturers continue to operate robust counter and technician training programs. Training leads to higher average tickets and reduced comebacks, and that’s great for everyone manufacturer, WD, store and
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
Customer Expectations: DIY vs. Professional Customers
Selling Braking Systems Parts Different kinds of customers expect different kinds of service.
WD Logistics Efficiency
For warehouse distributors in the automotive parts industry, the main goal is to provide the right parts in the right quantities as efficiently as possible. With more vehicle models staying on the road longer, the number of SKUs in this industry is rising at a faster rate than ever before. Wholesalers and retailers such as
Parking Lot Diagnostics
Can more auto parts be sold by retrieving a diagnostic trouble code from an electronic memory? Many folks throughout the auto parts distribution industry certainly seem to think so.
Reeling from Returns
The Top Seven Reasons Technicians Return Product – Causes & Cures
A World with No Choice
Take time to get involved in our industry. The future of your own business may depend on it.
Striking a Chord
Jerry Ives knows how to make music behind the counter. He says that engines and music composition are very similar, mathematically speaking.
Industry Report: The Chassis Market
Mike Smith of Dana/Spicer blames the decline of steering and suspension parts on the increased sales of new vehicles, improved durability of OEM parts and market shifts in the vehicle population. "It’s not unusual to see a lot of import cars go to the scrapyard without ever having any significant chassis parts replaced," said Smith.
2002 Parts Store Market Profile
So what is average? If you’re talking about things easily quantified like return rates, the answers are easy. But what about parts stores themselves?
