The ASE Certification Debate
Once every other month or so, I get an email or a phone call from a technician who is upset that ASE certifies parts specialists. Here’s my response.
Supporting Technical Education
Stepping out of the Stone Age into modern reality may be a challenge for some, but it’s inevitable.
The Pen and Stamp: And the Sword
Letters to the editor are a good thing. Unfortunately, they are somewhat of a dying art. Please, keep ’em coming!
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
Customer Expectations: DIY vs. Professional Customers
Selling Braking Systems Parts Different kinds of customers expect different kinds of service.
WD Logistics Efficiency
For warehouse distributors in the automotive parts industry, the main goal is to provide the right parts in the right quantities as efficiently as possible. With more vehicle models staying on the road longer, the number of SKUs in this industry is rising at a faster rate than ever before. Wholesalers and retailers such as
Parking Lot Diagnostics
Can more auto parts be sold by retrieving a diagnostic trouble code from an electronic memory? Many folks throughout the auto parts distribution industry certainly seem to think so.
Ignite Your Sales
It should be obvious that the internal combustion engine and the starting, charging and ignition parts that make it go will be around for a long time to come. Your grandchildren may be zipping around in high-tech vehicles propelled by electric motors, fuel cells and hydrogen gas, but for the next 20 years or so,
Visibility: Helping Your Customers See and Be Seen
Visibility-enhancing products such as wipers and lighting are one of the most neglected of automotive maintenance items. However, for optimum performance and driving visibility, blades should be replaced every six months.
Top 10 Distribution Influences
A variety of factors – both positive and negative – impact aftermarket distribution. For the sixth year, Counterman editors present their view of the top 10 influences that impact the industry.