It’s In Your Hands to be Car Care Aware
Help your professional customers be more profitable using tools from the ‘Be Car Care Aware’ campaign.
Supporting Technical Education
Stepping out of the Stone Age into modern reality may be a challenge for some, but it’s inevitable.
The Pen and Stamp: And the Sword
Letters to the editor are a good thing. Unfortunately, they are somewhat of a dying art. Please, keep ’em coming!
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
Climate Control Systems: Selling A/C Parts
Now is a perfect time to check your A/C inventory to ensure that you’ll be ready when the hot weather arrives. You might not be giving much thought to air conditioning products this time of year; however, summer will be here in just a few short months. And with it will come hot weather and
Creating Better Customers
Despite all the soft and fuzzy reasons companies say they provide training, there’s still one hard fact: Training makes better customers. That’s a major reason why many manufacturers continue to operate robust counter and technician training programs. Training leads to higher average tickets and reduced comebacks, and that’s great for everyone manufacturer, WD, store and
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
‘Pay On Scan’ Poses Hurdles for Suppliers
‘Pay on Scan’ (POS) is AutoZone’s newly proposed payment system that is causing ripples throughout the company’s supplier base.
Sell Trust by Educating Your Staff
When was the last time you saw a manufacturer’s rep? But with the disappearance of the rep comes the realization that product education must be a self-taught endeavor.
Mastering the Art of Service Advisor Communication
Learn the who, the what, the when, the where and the why of selling to service writers.