Power Brake Boosters
Where would your customers be without these amazing devices? In the emergency room? Power brake boosters are standard equipment on virtually all vehicles today thanks to disc brakes and the motoring public’s desire for effortless braking. The power assist provided by the brake booster allows a 120 lb. soccer mom to bring 6,000 lbs. of
Channel Partnering
In a recent interview on our e-news daily aftermarketNews (AMN), Affinia President and CEO Terry McCormack made some very poignant comments regarding the interaction between customers and channel partners in the automotive aftermarket. Terry is a distinguished and respected aftermarket leader, with more than 30 years of experience. So, when he speaks, he’s drawing from
Price or Quality: Which do Technicians Want?
While technicians say they want quality, all too often their sourcing tends to focus too much on price. So between price and quality, which is more important?
Technology Revisited
Five years after the tech boom, the industry is refining its use of technology
Are Your Cooling System Sales Hot or Cold?
Understanding the system and all its products will help your customers keep their cooling systems running cool as a cucumber.
Finding the ‘Best’ Training
Training is among the most important aspects of the parts and service business. This four-part training series examines the ins and outs of world-class store training.
Selling Ride Control Products: The Shocking Truth
Here is the shocking truth: 70 percent of people think the primary function of shocks and struts is to provide a comfortable ride. That’s probably why they place such a low priority on replacing worn shocks and struts. Only 21 percent of the people surveyed recognized the fact that new shocks and struts can improve handling and driving safety.
Cooling Off
They just don’t make those air conditioning systems like they used to – they make them better and more complicated. Technical Editor Larry Carley discusses the detailed characteristics of today’s climate-control systems.
Data: Taking Full Advantage
Keeping track of data allows you to further refine your business model and come up with improved promotions and advertising programs. It’s important for every business.
Battery Science
The battery is one of the most important components on a vehicle today. It provides the amps needed to crank and start the engine, and it stores the voltage that runs everything from the ignition system and fuel injectors to the vehicles lights and all of its electrical accessories. Lead-acid batteries have been around since