Auto Value, Bumper To Bumper Announce ‘Aftermarket Jackpot Jumpstart’ Sweepstakes
Auto Value and Bumper to Bumper are gearing up with Standard Motor Products (SMP) for the “Aftermarket Jackpot Jumpstart” sweepstakes.
AWDA Challenge Raises More Than $58,000 For University Of The Aftermarket Foundation
The Aftermarket Auto Parts Alliance, Auto Plus, Automotive Distribution Network, Federated Auto Parts and National Pronto Association led the AWDA Challenge, each making donations for every one-on-one meeting held between their member distributors and vendor partners during the conference.
WIX Filters Names Steve Ellis As Canadian Business Development Manager
A native of Quebec, Ellis was most recently national sales manager for UCI International, one of America’s largest and most diversified companies servicing the vehicle replacement parts and car care market.
1960s MOOG Decal Returning To NASCAR Sprint Cup Competition For Southern 500 At Darlington Raceway
The MOOG Steering and Suspension brand’s original racing decal – first displayed by Cup competitors in 1966 – will be used by teams as part of a celebration of the return of the Southern 500 to Labor Day Weekend. Several racing teams will debut throwback paint schemes prior to the race.
Bosch Upgrades Premium ICON Beam Blade
New wiping edge features patented ClearMax 365 rubber technology, offers up to 40 percent longer blade life, company says.
Bosch Partners With The Weather Channel’s Jim Cantore For 2014-2015 Wiper Blade Consumer Advertising Campaign
Scheduled to run from the fourth quarter of 2014 through the first quarter of 2015, the new campaign draws attention to the importance of visibility in safe driving and is based on the fact that if drivers can’t see clearly for one second while driving at 60 mph, then they can’t see clearly for 88 feet … and a lot can happen in 88 feet.
Is it Time to Change Your Customers’ Wipers?
Should there be a set season to do specific car maintenance? Or can customers trust themselves to keep up with vehicle care?
See and be Seen Visibility Products
Visibility products, such as lighting and windshield wipers, are safety items that must be periodically replaced. But often, they are only purchased as an add-on sale. That means, you need to be familiar with the products, their installation and technology.
Visibility: Helping Your Customers See and Be Seen
Visibility-enhancing products such as wipers and lighting are one of the most neglected of automotive maintenance items. However, for optimum performance and driving visibility, blades should be replaced every six months.