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The ABCs of Technical Skill Levels

Sitcom stereotypes are no match for today’s master technician.

Redefining Reman: Challenges and Opportunities in an Evolving Category

While the response to last month’s article, “The Collapse of American Remanufacturers Inc: An In-depth Look at ARI’s Fall into Bankruptcy,” was overwhelmingly positive, some felt that it put remanufacturing in a less-than-positive light. Curious about reman’s future, we asked remanufacturers and distributors to discuss reman’s opportunities, and how the reman industry is addressing new off-shore challenges.

A Shop’s Perspective: Dealing with Store & WD Sales Reps

Attention sales reps: To maintain a healthy business relationship with customers, it’s best to know your clients, fulfill their needs and, most importantly, value their time.

High- Tech Suspension and Ride Control

Unlike stock replacements, consumers buy performance shocks with a suspension upgrade in mind. In order to close the sale, you need to be savvy enough to relate to your performance customer.