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Making the Grade: Annual ASE P2 Test Prep

In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.

11th Annual Tech Forum

Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer

Selling the ‘Maintenance Free’ Ignition System

What does maintenance free really mean? When it comes to ignition systems, theres still plenty of maintenance to do.

New Markets in the Aftermarket

These products are flying off the shelves. Is your store taking advantage of this growing market?

Technical Sales Seminar

Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of

Getting Your Fair Share?

Import OEs have aggressive wholesale programs that are designed to steal business away from you. What are you doing to stop it?

ASE P2 Test Prep: Automatic Transmissions

An automatic transmission shifts itself using engine rpm, load and other inputs to regulate shift points and gear engagement. Older automatics have mechanical/hydraulic controls, while newer automatics have electronic/ hydraulic controls and are operated by a computer (the powertrain control module or a separate transmission control module). All automatics require some type of oil for