Mobil 1 To Be The Featured Synthetic Motor Oil At 6,000 Pep Boys Service Bays
Mobil 1 synthetic motor oil brand is now a featured product at Pep Boys.
Better Brakes With Bucks Back Promotion Revving Up Summer Sales For ATE PremiumOne Brake Products
The program runs through Nov. 30, 2010 in the U.S. market.
Federal-Mogul Launches Next Phase of Innovative ‘Smart Choice’ Campaign
SOUTHFIELD, Mich. — Federal-Mogul Corp. is launching new promotions and special consumer offers as part of the next phase of its innovative “Smart Choice” trade and consumer campaign. Introduced earlier this year, the Federal-Mogul Smart Choice campaign reinforces the message that longer-lasting, better-performing premium replacement products are the best option for consumers who are
Consumers Can Cash In When They Brake With Bendix
Troy, Mich. — Between April 1 and May 31, consumers can be rewarded when they purchase premium Bendix brake pads or shoes from participating retailers or repair shops. As part of the “When You Brake with Bendix” promotion, consumers can get up to $30 in SuperCertificate gift certificates by mail (redeemable online) when they purchase
Professional’s Choice Announces Scratch & Win Grand Prize Winner
LENEXA, Kan. — ASE-certified technician Jim Whippie’s initial response when he was told he had won $10,000 in the Professionals’ Choice Auto Parts Scratch & Win Promotion was, “Yeah, right!” He said he just couldn’t believe it because he has been participating in promotions for decades and has never won anything. Once he had the
Don’t Ignore Lost Sales, APA Members Hear at Annual Conference in Texas
SAN ANTONIO — Parts professionals can no longer ignore lost sales, attendees at Automotive Parts Associates’ (APA) annual conference in San Antonio heard March 6-8. The confluence of reduced consumer spending, a lagging economy and automotive industry doldrums mean aftermarket professionals must capitalize on every customer interaction to make the sale, said Jeff Levine, chairman
Customer Service Balancing Act
There’s an old business axiom that goes something like this, “There are only two rules to follow in order to be successful in business. Rule # 1 is: The customer is always right. Rule # 2 is: When the customer is wrong, refer to Rule # 1.” Certainly, there is an element of truth in
The Top 20 Super Stores of 2007
At first glance, Counterman’s Super Stores list might look a lot like last year’s and the year before — and the year before that. But through acquisitions, mergers and steady growth, the list has changed ever so slightly. Although the names might be the same, their respective places on the list have shifted in several cases.
Top Ten News Makers of ’07
For the fourth year in a row, the editorial staffs of aftermarketNews and Counterman magazine have selected 10 individuals who have made an impact on the industry this past year. The list is presented in alphabetical order.
Top 10 News Stories of 2007
For the fourth year in a row, the editorial staffs of aftermarketNews and Counterman magazine have selected what they determined to be the most significant events to impact the automotive aftermarket in the past year. News stories are presented in chronological order.