Exploring Brand Value
Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?
Prevention is Always Cooler than the Cure
Whether a vehicle is powered by a gasoline engine or a diesel engine, they both need a cooling system to keep the engine from overheating. Almost a third of the energy thats released in the combustion chamber is absorbed by the engine and cooling system as waste heat. Its enough BTUs (British Thermal Units) to
The Tricks of the Trade
The words I most fear (OK, maybe fear is a bit strong) on the telephone are,"I have a really good customer who…" Never have these words begun a sentence that ended with "wanted to compliment you on being a good supplier" or "appreciates the quality and service of the products you deliver." For a supplier,
New Markets in the Aftermarket
These products are flying off the shelves. Is your store taking advantage of this growing market?
The ASE Certification Debate
Once every other month or so, I get an email or a phone call from a technician who is upset that ASE certifies parts specialists. Here’s my response.
Supporting Technical Education
Stepping out of the Stone Age into modern reality may be a challenge for some, but it’s inevitable.
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
Mastering the Art of Service Advisor Communication
Learn the who, the what, the when, the where and the why of selling to service writers.
Customer Expectations: DIY vs. Professional Customers
Selling Braking Systems Parts Different kinds of customers expect different kinds of service.