No Record Found: You Can’t Sell What You Can’t Find
While a new part number may indeed be available through your warehouse, oftentimes neither you nor your customer can find it since the parts data has not yet been updated in your e-cat. Catalog latency costs the market billions of dollars in lost sales. How are electronic catalog providers addressing this critical issue?
Which do Techs Want More: Name Brand or Price?
Of course your professional accounts want top quality. But they also want a low price. All things being equal, which will they choose?
Advertising Strategies: Choosing Your Media
This article offers useful information for understanding and using different types of media to get your message out. In addition to the helpful hints and pointers for advertising your parts store, the underlying all-important message of these articles is that advertising is an equally important aspect of your business. It ranks right up there with every other management function of the parts store. That is, of course, if you want true success in your business.
Flash! Reprogramming Vehicle Computers
Typically, when someone brings up the subject of “flashing” you get two reactions. The technologically informed parts professionals think about added revenue and service, while rowdier folks think about doing something that could land them in front of a judge.
Romancing the Dot Bomb
Even the Internet needs proper channels of distribution.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Improve Your Store Marketing
Having a well-stocked and efficient inventory with a knowledgeable and eager staff is only part of the job. If you want your parts business to grow beyond what is normally expected from routine business activity, you have to be able to market and advertise.
Sick of Unfair Pricing?
It’s not pricing – it’s inventory management and operating efficiency that will win the day.