Tech Forum: Ceramic Brake Pads
QUESTION: What’s so hot about ceramic brake pads? ANSWER: In a nutshell, ceramic pads are quieter than semi-metallic pads. Ceramic pads are also less harsh on rotors than their semi-metallic cousins, tend to wear better, and unlike many European formula non-asbestos organic (NAO) pads, don’t produce a lot of ugly black brake dust that sticks
High- Tech Suspension and Ride Control
Unlike stock replacements, consumers buy performance shocks with a suspension upgrade in mind. In order to close the sale, you need to be savvy enough to relate to your performance customer.
Auto Fluids and Specialty Chemicals
If there’s one word that describes automotive fluids and specialty chemicals category today, it’s this: Confusion! It seems that every aftermarket fluid and chemical supplier is trying to outdo its competitor by expanding lines with more and more new specialty products that are targeted at narrower and narrower potential buyers. It’s vertical marketing that’s squeezing
Top Ten Distribution Influences
For the eighth consecutive year, Counterman magazine presents the ten trends and issues that influence the aftermarket parts distribution industry. For this year’s list, Counterman and aftermarketNews.com editors examined all the major issues, eventually paring the list down to those issues that most affect today’s and tomorrow’s aftermarket industry.
Top Ten News Stories of 2004
Whether you believe 2004 was a good or bad year for the aftermarket, no one can argue this was a big news year for our industry. Here’s a month-by-month look at what Counterman and aftermarketNews.com and consider to be biggest news events of 2004.
Top Ten News Stories o2004
Whether you believe 2004 was a good or bad year for the aftermarket, no one can argue this was a big news year for our industry. Here’s a month-by-month look at what Counterman and aftermarketNews.com and consider to be biggest news events of 2004.
Engine Hard Parts: Still a Hard Sell?
Are engine ‘hard parts’ so called because they’re more difficult to sell than other automotive products? While it’s true that the internal engine parts market is soft, hard parts sales can still be an important part of your overall sales.
Mirror Image
Counterfeiting is big business, accounting for five to eight percent of all goods sold worldwide.
The Super Stores
An In-Depth Look At The 20 Largest Store Groups The big distributors in the industry just keep getting bigger. See how the most influential store groups in the industry have grown over the last 12 months.
Top Ten News Makers of 2004
For the first time ever, Counterman magazine and aftermarketNews.com bring you The Top 10 Newsmakers of 2004. Our editorial team took a look at some of this industry’s most influential leaders and selected the 10 we believe had a direct impact on the aftermarket in 2004.