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The Aftermarket Fights Back

AAPEX Show Organizers Warn: Counterfeiters Beware!

The Import Parts Market

The import parts market began as a slow evolution and has turned into a revolution with more Hondas and Toyotas on the road than American manufacturers could have ever anticipated.

10 Brake Lathe Myths

Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.

10 Brake Lathe Myths

Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.

Automatic Climate Control

Automatic temperature control is yet another evolution in the constantly changing climate control system.

Selling the Complete Lube, Oil and Filter Job

Maintenance is the key to longevity. Your mother knew what she was talking about when she nagged you to brush your teeth after every meal. And to eat your vegetables. And to change your underwear daily whether you thought it was necessary or not. She knew that if you took good care of yourself, you’d

Making the Grade: Annual ASE P2 Test Prep

In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.

Exploring Brand Value

Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?

Technical Sales Seminar

Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of

Industry Report: The Chassis Market

Mike Smith of Dana/Spicer blames the decline of steering and suspension parts on the increased sales of new vehicles, improved durability of OEM parts and market shifts in the vehicle population. "It’s not unusual to see a lot of import cars go to the scrapyard without ever having any significant chassis parts replaced," said Smith.