Accessing Repair Information
The complexity of OBD systems has created headaches for the average repair shop. But technicians are becoming more efficient when it comes to day-to-day diagnostics.
Auto Fluids and Specialty Chemicals
If there’s one word that describes automotive fluids and specialty chemicals category today, it’s this: Confusion! It seems that every aftermarket fluid and chemical supplier is trying to outdo its competitor by expanding lines with more and more new specialty products that are targeted at narrower and narrower potential buyers. It’s vertical marketing that’s squeezing
Scanning the Market
Parts stores and distributors are missing on a major market segment if they aren’t active in the selling of diagnostic equipment.
What do Import Technicians Want?
As the line between domestic and import continues to blur, addressing the needs of the import parts market grows in importance. Do you know what your import techs really want?
Selling Specialty Chemicals
In a garage located amid the noise and chaos of mid-town Manhattan, a group of journalists gathered to see firsthand how some specialty chemicals work, and the importance store personnel play in their purchase and use. The event was the first such event for Turtle Wax, a company that has been active in the specialty
Selling Ride Control Products: The Shocking Truth
Here is the shocking truth: 70 percent of people think the primary function of shocks and struts is to provide a comfortable ride. That’s probably why they place such a low priority on replacing worn shocks and struts. Only 21 percent of the people surveyed recognized the fact that new shocks and struts can improve handling and driving safety.
To Make the Sale, You Have to Know the Products
Each April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 22 essential product categories.
Planning Your Strategy
A thorough business gameplan warrants some critical assessment to think beyond the numbers. One of the best tools is an honest SWOT analysis.
Retailer vs. Wholesaler
What’s the difference between the retail and wholesale markets in modern parts distribution? Some say the overlaps between the markets are huge, some say not.
The Import Parts Market
The import parts market began as a slow evolution and has turned into a revolution with more Hondas and Toyotas on the road than American manufacturers could have ever anticipated.