From Hot Rods to Hondas
Yesterday’s domestic ‘hot rods’ are today’s Hondas, Nissans and Toyotas.
Six Steps to Knock-Out Service
Want to knock out your customers with first-rate service? Here are six ways to wow your professional customers.
Price or Quality: Which do Technicians Want?
While technicians say they want quality, all too often their sourcing tends to focus too much on price. So between price and quality, which is more important?
Selling Specialty Chemicals
In a garage located amid the noise and chaos of mid-town Manhattan, a group of journalists gathered to see firsthand how some specialty chemicals work, and the importance store personnel play in their purchase and use. The event was the first such event for Turtle Wax, a company that has been active in the specialty
Ride Control Chassis: Profitable Parts
Long life is just one of the reasons chassis parts dont move very fast. The other reason is that many customers dont know when chassis parts should be replaced.
Which do Techs Want More: Name Brand or Price?
Of course your professional accounts want top quality. But they also want a low price. All things being equal, which will they choose?
Retailer vs. Wholesaler
What’s the difference between the retail and wholesale markets in modern parts distribution? Some say the overlaps between the markets are huge, some say not.
12th Annual Tech Forum
Your customers have the questions, and youre the ones they look to for the answers. This month, Counterman presents some of the issues surrounding many important product categories. Air Conditioning Q. Is the retrofit market still hot? A. According to a recent survey by the Mobile Air Conditioning Society (MACS), approximately 40 percent of the
Electronic Accessibility
As electronics and computer controls advance in technology, the real issue for the aftermarket is the ability to repair these systems.
Specialty Chemicals
The fastest growing product category in the aftermarket today is specialty chemicals.