Paper vs. eCatalogs
Paper catalogs have their place, but in-shop e-catalogs change the shop/store dynamic.
OE or Aftermarket?
Ever wonder what goes through your professional customer’s mind when he’s sourcing electronics? Here’s one shop owner’s perspective on why he prefers aftermarket over OE.
Getting Your Customers Car Care Aware
National Car Care Month Offers Opportunities for April and Beyond
Antilock Brake System
Antilock brake systems have been around since the mid-1980s and are now offered as standard equipment or as an option on most vehicle makes and models.
Selling the Complete Lube, Oil and Filter Job
Maintenance is the key to longevity. Your mother knew what she was talking about when she nagged you to brush your teeth after every meal. And to eat your vegetables. And to change your underwear daily whether you thought it was necessary or not. She knew that if you took good care of yourself, you’d
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
New Information Technology
Automotive technicians deserve more credit than theyre given. Many really are becoming more Internet savvy and computer literate.
The Brains Behind the Wheel
This is not your fathers Oldsmobile. These days cars are smart, equipped with computers that monitor everything from timing to traction.
Parts Delivery and its Costs
Let’s be objective. Traditional jobbers spend lots of money delivering parts to independent shop owners. But too often, jobbers are spending more money than they might think.
The ASE Certification Debate
Once every other month or so, I get an email or a phone call from a technician who is upset that ASE certifies parts specialists. Here’s my response.