FRAM Challenge Puts Automotive Professionals to the Test
The FRAM team provides cutting-edge content, chance to win a $1,000 American Express-branded Rewards Card.
ACDelco Summer Promotion Includes A/C Products, Window Regulators and Fuel Pumps
GRAND BLANC, Mich. — With the summer driving season heating up, ACDelco says it has just the ticket for service centers seeking quality parts. From June 1 to July 31, customers who purchase $150 in qualifying ACDelco Original Equipment Service and/or Professional air conditioning products, window regulators and fuel pumps earn a scratch-off ticket for
Purolator Launches National Advertising Campaign
BROADVIEW, Ill. — Purolator has launched what it calls an “ambitious” advertising and promotional campaign to support its PureOne oil filter line. The campaign has been crafted to encourage both do-it-yourself and do-it-for-me customers to specify top-quality Purolator PureOne oil filters with every oil change, the company said. Chuck Kerrigan, director of marketing for Purolator,
Make Lasting Bonds With Your Customers
Parts proliferation. These are powerful words to just about everyone in the automotive parts business. What exactly does this mean to the parts pro, the wholesale parts buyer or most importantly, our customers? By definition, proliferation means to increase greatly in number or a sudden increase in number or amount. The parts professional knows that
Bosch Announces 2011 Rebate Programs for DistancePlus and Premium Oil Filter Lines
BROADVIEW, Ill. – From now to Oct. 29, Bosch is running its “Big Savings” rebate program that offers motorists in the United States a rebate on both, Bosch DistancePlus oil filters and Premium oil filters. Bosch offers oil, fuel and cabin air filters to the North American aftermarket. “Fresh oil and filters keep a vehicle’s
The Best in Cataloging Recognized by NCMA
CARDONE, DENSO and International Brake Industries take top honors.
Understanding Mass Air Flow Issues
If you understand that a defective mass air flow (MAF) sensor can cause an extremely lean condition by underestimating the amount of air flowing into the engine, then you can understand how a defective MAF sensor can be mistaken for a defective fuel pump assembly.
Affinia Global Filtration Wins Unprecedented Eighth ‘Spirit of NAPA’ Award
NAPA Filters, manufactured by Affinia Global Filtration, won the Spirit of NAPA Award for three consecutive years in 2004, 2005 and 2006 and is the only eight-time winner.
MAHLE Clevite Expands Inventory at California Customer Care Center
ANN ARBOR, Mich. – MAHLE Clevite Inc. has expanded its inventory at its Customer Care Center in Bell, Calif. The California Customer Care Center now stocks more than 9,000 SKUs of filters, gaskets and engine parts for both light vehicle and heavy duty applications. Additionally, with the expansion of inventory in this region, MAHLE Clevite
A Fuel Pump Primer
A hard-working fuel pump moves thousands of gallons over its lifetime. When it doesn’t, there’s trouble.
