Engine Hard Parts: Still a Hard Sell?
Are engine ‘hard parts’ so called because they’re more difficult to sell than other automotive products? While it’s true that the internal engine parts market is soft, hard parts sales can still be an important part of your overall sales.
Are Your Cooling System Sales Hot or Cold?
Understanding the system and all its products will help your customers keep their cooling systems running cool as a cucumber.
Divided We Stand
What kind of issue is the “Right to Repair?” It depends on whom you ask. Why does this issue divide technicians, distributors and manufacturers? What can the aftermarket industry learn from this critical debate?
Selling Ride Control Products: The Shocking Truth
Here is the shocking truth: 70 percent of people think the primary function of shocks and struts is to provide a comfortable ride. That’s probably why they place such a low priority on replacing worn shocks and struts. Only 21 percent of the people surveyed recognized the fact that new shocks and struts can improve handling and driving safety.
See and be Seen Visibility Products
Visibility products, such as lighting and windshield wipers, are safety items that must be periodically replaced. But often, they are only purchased as an add-on sale. That means, you need to be familiar with the products, their installation and technology.
Wipers: A Sales Window of Opportunity
Let’s face it: Wipers are generally – and unfortunately – replaced only when the motorist can’t see through his or her windshield. Nevertheless, wipers are a fast growing category and offer some nice margins, particularly among premium lines. With just a little extra sales and marketing push in this area, the typical jobber can achieve
Ignition Blast Off
In order to provide the right assistance, you need to know the basics. The knowledge can be beneficial to you, and most importantly, your customer base.
Ride Control Chassis: Profitable Parts
Long life is just one of the reasons chassis parts dont move very fast. The other reason is that many customers dont know when chassis parts should be replaced.
Seeing Clearly
Most people realize the importance of being able to see the road ahead clearly when driving in wet weather. Thats why windshield wipers were invented in the first place.
No Fuel, No Go. It’s That Simple.
Internal combustion engines require a fuel delivery system that can not only supply fuel to the engine but also mix it with just the right amount of air to create an explosive mixture that urns efficiently and cleanly.
