From Hot Rods to Hondas
Yesterday’s domestic ‘hot rods’ are today’s Hondas, Nissans and Toyotas.
Engine Hard Parts: Still a Hard Sell?
Are engine ‘hard parts’ so called because they’re more difficult to sell than other automotive products? While it’s true that the internal engine parts market is soft, hard parts sales can still be an important part of your overall sales.
Tech Sales Forum
This month, Counterman presents 14 technical articles in a unique Q & A format that address many important product categories.
Another Return? Who’s at Fault Here?
Returns are part of running a parts distribution business. But shouldn’t technicians be somewhat responsible for the product they return? As it turns out, the answers depends on the situation.
See and be Seen Visibility Products
Visibility products, such as lighting and windshield wipers, are safety items that must be periodically replaced. But often, they are only purchased as an add-on sale. That means, you need to be familiar with the products, their installation and technology.
Mirror Image
Counterfeiting is big business, accounting for five to eight percent of all goods sold worldwide.
An American Love Affair
It’s time for National Car Care Month Vehicle Check-Up Events!
Which do Techs Want More: Name Brand or Price?
Of course your professional accounts want top quality. But they also want a low price. All things being equal, which will they choose?
Efficiency Wins
ArvinMeritor’s recent Jiffy Lube distribution announcement wasn’t Earth-shattering news. Or was it?
Retailer vs. Wholesaler
What’s the difference between the retail and wholesale markets in modern parts distribution? Some say the overlaps between the markets are huge, some say not.